Branding, digital design, packaging design, typography — 2023.

Glow Skin was born from a quest: two friends, each with sensitive skin, struggled to find the perfect sunscreen. Unsatisfied with available options, they embarked on a journey to create their own. Their commitment to gentle, effective protection blossomed into Glow Skin — a fresh, youthful sunscreen brand dedicated to safeguarding even the most delicate complexions. Embrace the sun, while cherishing your skin’s natural radiance. Glow on, fearlessly.

Having very sensitive and reactive skin can feel isolating, especially when shopping for skincare. With that in mind, I wanted Glow Skin’s branding and product range to draw people IN. Glow Skin feels like the next cult following brand that all the cool girls use. With custom lettering for the logo, a vivid color palette, and a Y2K-inspired brand pattern, Glow Skin stands out from the competition — and the revolutionary formulas keep customers coming back for more.