picture of hayley boso

I’m Hayley!

I’m a multidisciplinary product designer with 10+ years of experience across branding, print, and UX/UI. Currently designing CRM platforms and DTC experiences at GE Appliances by day. By night, I’m helping women- and queer-led businesses build standout brands.

Hybrid thinking is my superpower. My print + digital background allows me to seamlessly bridge aesthetics and functionality.

So, yeah, that means I’ll obsess over your typography and your user flows.

Values

✨ No hustle culture or championing burnout. Good design needs time and space to breathe.

✨ No AI autopilot. (We’re still tech-forward though.) Human-centered solutions > soulless cookie-cutter quick fixes — period.

✨ No “niching down.” Generalists solve bigger problems and aren’t afraid to get their hands dirty. Plus, I love a challenge 💅

Let’s collaborate if you…

✨ Need UX/UI or branding that works and delights.

✨ Want a designer who gets systems and soul.

✨ Appreciate a Sagittarius with strong opinions about kerning (and many other things).