picture of hayley boso

I’m Hayley!

I’m a multidisciplinary product designer with 10+ years of experience across branding, print, and UX/UI. Currently designing CRM platforms and DTC experiences at GE Appliances by day. By night, I’m helping women- and queer-led businesses build standout brands.

Hybrid thinking is my superpower. My print + digital background allows me to seamlessly bridge aesthetics and functionality.

So, yeah, that means I’ll obsess over your typography and your user flows.

Values

No hustle culture or championing burnout. Good design needs time and space to breathe.

No AI autopilot. (We’re still tech-forward though.) Human-centered solutions > soulless cookie-cutter quick fixes — period.

No “niching down.” Generalists solve bigger problems and aren’t afraid to get their hands dirty. Plus, I love a challenge 💅

Let’s collaborate if you…

Need UX/UI or branding that works and delights.

Want a designer who gets systems and soul.

Appreciate a Sagittarius with strong opinions about kerning (and many other things).